Monday 16 April 2012

Loyalty Card Design


An important item that has become very popular in cafes and other eatery establishments is the loyalty card. This item very simply rewards people for returning to the particular establishment time after time. Their loyalty is then rewarded by giving the customer something free in return.

loyalty cards help business's to keep their customers for longer so I thought it was an important things to add to the range, especially taking into consideration the size of the business.

These cards have been designed very simply and reward customers with a free drink of their choice after their eight visit or purchase.

I will also be adding a stamp to go with this.




I decided that it would be a good idea to add a message of friendship as the people who have come to the establishment have also come to socialise. It also links with the aspect of loyalty which is again appropriate for the design and its use.




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