End Of Brief Evaluation

The rebranding of the Jack Spratt identity went better than I had expected. Through out the brief I managed to create a strong brand for the company which utilised art deco design inspiration and a monochromatic tonal system in the design.

This brief led me on an exploration of how logo works over different formats and how to make a set using these different formats. This ultimately became the challenge for the brief and is something that I achieved well.

I would have however liked to have mocked more designs up for different items that could have been linked to the business, but due to poor time management these were not completed.