The Publication and Its Content
This brief will aim to study the genre of electronic music and the seamlessly ending supply of sub genres of categories that are associated with it. Numerous statistical data will be accumulated from a number of different sources and will be presented through info-graphics.
This information will also be presented through editorial image in an attempt to give the information more structure and narrative. I have no doubt in my mind that this information will tell a story of the genre and this would be good to tell through the mixture of these two design disciplines.
The publication will made available as a supplement through another music magazine and will be a one off issue.
Target Audience
The target audience will obviously be fans of the genre and as this encompasses a lot of influences from other music, I would expect that audience to be fairly large.
As the publication is a supplement in another magazine such as 'Mixmag' I would expect the audience to range from 18- 40's. This is a judgement made on the beginnings of the genre and young people who are legally allowed to drink and go to clubs regularly.
Design Direction
This is a publication that I would like to be fairly high end. I would like to concentrate a lot on the print aspect with spending time looking at the different print processes like spot varnishing, embossing and foil blocking. I would also to stick to two colours plus stock and use some professional black and white stock photography.
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