It was important to understand that the people who would mainly be reading the supplement, would be people buying the newspaper it was carried in.
We thought the best target audience would be working men and women who buy the newspapers such as the Newyorker and Vanity Fair as they were also obtaining the IMDB supplement this way.
The language and tone of voice is to be humorous and light hearted to give people a break from working life but to also inform them in the highly popular genre of film.
The informative tone would be presented through the Info-graphics.
No comments:
Post a Comment